Self-Relevance as a Moderator of Self-Enhancement and Self-Verification

We examined the influence of self-esteem on reactions to favorable or unfavorable feedback. We also varied the relevance of this information for participants' self-image—the information was either low or high in self-relevance. When asked how important it was to personally perform well, low self-esteem persons were more likely to engage in self-enhancement in the low than in the high self-relevant context. This finding supports predictions derived from Swann and Schroeder's (1995) analysis. Furthermore, low self-esteem participants engaged in self-enhancement strategies to a greater extent than high self-esteem participants in the low self-relevant condition, whereas an opposite pattern was obtained in the high self-relevant condition. Our analysis bridges the gap between two opposing schools of thought—one that believes that low self-esteem persons will evidence especially strong self-enhancement tendencies and the other that believes that it is high not low self-esteem persons that will demonstrate especially strong self-enhancement tendencies. We discuss the importance of self-relevance for determining when self-enhancement and self-verification will and will not occur.