From axial codes to Z-scores: charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing
The International Journal of Nonprofit and Voluntary Sector Marketing published practitioner and scholarly research for 25 years before it was rebranded to the Journal of Philanthropy and Marketing . This research uses an emergent content analysis design to review all 629 research articles published...
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| Veröffentlicht in: | Journal of philanthropy and marketing 2023-11, Vol.28 (4), p.1-12 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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