From axial codes to Z-scores: charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing
The International Journal of Nonprofit and Voluntary Sector Marketing published practitioner and scholarly research for 25 years before it was rebranded to the Journal of Philanthropy and Marketing . This research uses an emergent content analysis design to review all 629 research articles published...
Gespeichert in:
Veröffentlicht in: | Journal of philanthropy and marketing 2023-11, Vol.28 (4), p.1-12 |
---|---|
1. Verfasser: | |
Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Zusammenfassung: | The
International Journal of Nonprofit and Voluntary Sector Marketing
published practitioner and scholarly research for 25 years before it was rebranded to the
Journal of Philanthropy and Marketing
. This research uses an emergent content analysis design to review all 629 research articles published in the first 25 volumes to document the field's marketing, theoretical, and methodological interests. This article provides important benchmark numbers to compare how the field evolves as the rebranded journal moves forward with a broader topical range. |
---|---|
ISSN: | 2691-1361 2691-1361 |
DOI: | 10.1002/nvsm.1734 |