A Hydrogen-driven Sustainable Marketing Strategy for Future Energy Hubs

The purpose of this research is to determine sustainable marketing strategies for the future Norwegian energy hub, emphasizing the role of hydrogen energy. In this regard, with the aim of helping the stakeholders active in hydrogen-based energy sector, a strategic plan for development of sustainable marketing is proposed. In this research, the capabilities and limitations of this field (under the title of strengths and weaknesses, and opportunities and threats - SWOT) have been examined in a macro and strategic way. The study has been codified using SWOT and completed with the help of quantitative strategic planning matrix (QSPM) method to analyze all the alternative strategies. Also, at the end, an aggressive macro strategy for the use of hydrogen in the energy sector is presented as the result of the research. The current research can be also a guide and a suitable model in formulating sustainable energy marketing strategies for Qatar as another country with huge natural gas resources, which at the same time supports sustainable development.