A study on ecological operation of web IP industrial chain

In recent years, since the Internet has given rise to mass creation and the intervention of industrial capital, China’s web IP has experienced a 'blowout' growth, which accelerates the development of the ecological operation of its industry chain a pressing issue, especially in the ecological environment via multi-media and 'full-copyright' platforms. In the thesis, the author firstly talks about the ecological operation context of web IP, and then the existing problems of the ecological operation of web IP industrial chain, such as the insufficiency in copyright protection, the economic bubbles on its expansion, the lack of originals and the cash-out mentality toward currency. Therefore, the author comes into the conclusion that, there are enormous potentials for the ecological operation of web IP industrial chain. This demands further platforms across the multiple industrial running of web IP, building its brand through the development of'full-copyright'. In one word, the life of web IP would be sustained with ecological progress in multimedia consumption, and the ecological operation of web IP industrial chain would be achieved in fact.