August 1968 v politicko-ideologických heslách na stránkach dennej tlače

The interdisciplinary oriented paper connects the linguistic, literary and media components against the background of the historical context. The study deals with political and ideological slogans published in the daily paper in 1968. It is structured into a theoretical part, which presents the basic terminological and contextual background, the function and meaning of political-ideological slogans in the press of the Communist party. The slogan is perceived here as a linguistic-communicative part of a specific language of the period of socialism, which was formed in an ideologically motivated space. On the other hand, the analysis focuses on the intertextual aspects of slogans and the basic motivic areas captured in it. The aim of the study is to reflect the events associated with the invasion of Warsaw Pact troops into Czechoslovakia through the intertextuality of slogans published from August 21 to September 21, 1968 in five Slovak dailies with national and regional validity. The analysis focuses on the intertextual motives of slogans and the basic motivic components from the field of politics, literature, culture or contemporary ideology captured in it.