Funkcie a podoby vybraných mémov v digitálnej sfére

The presented study deals with the analysis of memes as specific cultural-linguistic units. It mentions various theoretical concepts that dealt with memes and points to its own definition of the term. The aim of this text is a linguistic and semantic analysis of a selected type of memes from websites in the Slovak language, naming structural "genre" tendencies in the so called image macro memes. The study attempts to clarify main functions and principles of excerpted image macro memes, highlighting iterability as the most important sign of the memetic process whose result is a meme as a specific text unit.