Фрагментарен анализ на пазара на бързооборотни потребителски стоки в България

For its purpose, the fast-moving consumer goods satisfy mainly the basic needs, and unlike the consumer durables, distinguish with relatively high frequency of consumption. Based on data of the National Statistical Institute, the change of retail sales for the period 2010-2018, the average expenditures of the households for purchasing of foods, the change of number of retail sales premises for the country and statistical regions, the change of number of retail sales premises of the leading trade chains selling fast-moving consumer goods are presented in the article. On the basis of the author’s own researches of the consumer’s behaviour when they purchase fast-moving consumer goods, a comparative analysis through one dimensional frequency distributions is made and trends of consumers’ behaviour during the purchase are brought out.