PERCEPTION OF VISUAL SMOG IN THE CITY AND IN THE COUNTRYSIDE

The topic of visual smog is becoming more and more topical and is coming to the forefront of the interest of Czech society. This is not only a problem today, but only in recent years, it is increasingly perceived. However, visual smog has plagued postmodern society for a long time. Many advertisements, trailers, colours and various interactivities can be seen in the public space. Advertising is becoming a part of everyday life, it forms life not only in urban but also in rural settlements. Some people do not even perceive advertising in a public space and may say that they are not interested, but the environment in which everyone's life takes place is generally important for the lives of all involved. Advertising affects everyone consciously or subconsciously. Public spaces are the business card of the city and it is important how people perceive it aesthetically and how they feel in it. These aspects further affect such things as crime or cleanliness in a given place. The aim of the article is to find out how citizens and development actors perceive visual smog in rural and urban settlements.