AGRITOURISM MODEL OF FAMILY BUSINESS DEVELOPMENT

The As a successful family business model, agritourism is becoming acceptable to many individuals, especially to those who associate life with the village. Today as a new form of tourism, agritourism is affecting several areas, mitigating the country's economic economic crisis in rural areas, increasing family income, appreciating agricultural production and consumption that creates a genuine market, organic food and tourism growth in place. Agrotourism is the host activity that takes place in a country, with the aim of attracting visitors - different tourists. Peja with the district has a very good territory for the development of agritourism and other tourist products. Agrotourism, which is the main and most important segment in rural tourism, especially in the Dukagjini Plain, today is appearing as a kind of alternative tourism which consists of a complex of activities related to hospitality by agro-cultural businesses, organized, using their businesses in raising the standard of living in the country. The land of the Dukagjini Plain are among the most fertile areas in the country, fed with water, where many products are cultivated, especially fruit trees and bread grains, etc.