Necromarketing as Advertising Strategy in American Television

Necromarketing as Advertising Strategy in American Television

Thanks to the analysis of 1012 American TV commercials, we determined the form, contents and functioning of necromarketing in American TV advertising. Our conclusions demonstrate that implicit necromarketing is a more frequently used strategy than explicit necromarketing. In particular, insurance an...

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Veröffentlicht in:Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura 2020-06, Vol.12 (2), p.18-34
Hauptverfasser: Shelton, Amiee J, Wojciechowski, Łukasz
Format: Artikel
Sprache:eng ; pol
Schlagworte:
Communication studies
media
Media studies
nekromarketing
ochrona
rating tv
Social Sciences
telewizja
terror
Theory of Communication
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Zusammenfassung:Thanks to the analysis of 1012 American TV commercials, we determined the form, contents and functioning of necromarketing in American TV advertising. Our conclusions demonstrate that implicit necromarketing is a more frequently used strategy than explicit necromarketing. In particular, insurance and entertainment sectors, before programmes or news, more often resort to necromarketing on TV in prime-time than other branches during the day.
ISSN:2083-7275
2391-4432
DOI:10.24917/20837275.12.2.2