Discursive Approaches of “Space,” “Place,” and “Land” in Touristic Audio-Visual Advertising

Tourism at large represents a massive exchange of signs that are meant to represent and stand for a signified place as a totemic recognition of identity. In our paper we envisage to debate on the relocation of the anthropological notions such as ‘space’, ‘place’ and ‘land’ that shape identities in a semiotic approach on the media map of tourism advertising. We shall demonstrate that local identity is still submerged to postcolonial intrusions, while the techniques of promotional language are deployed in a ubiquitous understanding of the tourist’s gaze.