APPLICATION OF THEORETICAL KNOWLEDGE OF STUDENTS OF MASS MEDIA STUDIES IN PRACTICE

The article entitled Application of theoretical knowledge of students of mass media studies in practice reflects the practical experience of students of the Faculty of Mass Media Communication in Trnava, which they gained during their internship at the Karlovy Vary International Film Festival (KVIFF). Fifty-eight students took part at summer internship during which they worked on media outputs for many Slovak media. These include, The News Agency of the Slovak Republic, Radio and Television of Slovakia or televisions JOJ, TA3, Radio Expres or Radio Vlna. This article summarizes the theoretical background for a young journalist in the field of printed journalism, radio journalism and the production of audio-visual media output. The authors also focused on obtaining data through a questionnaire from graduates. They found out which soft and hard skills they had learned during their practice at KVIFF.