Competitiveness of SMEs

The main reason for addressing competitiveness at SMEs level is that, ultimately, the meso or macro level competitiveness is generated at the enterprises level, the main actors of economic life. It is one of the most used levels of analysis in the literature, due to the special interest shown by companies in their competitive assessment of the situation by referring to direct competitors, using tools that easily lends itself to comparisons between companies (benchmarking is one of the most used systems), particularity of the comparison, using quantitative indicators widely accepted and easily comparable - the profit, market share etc.