Istota crowdsourcingu i jego wykorzystanie na przykładzie Banku Pomysłów w Banku Zachodnim WBK S.A

This article presents an example of application of crowdsourcing in Poland on the example of the Bank Pomysłów. The author pays particular attention to the use of the internet platform and a role of users in ideas initiating the process. An attention was drawn to the users` motivation and the benefits that they can achieve. The main goal of this article is to present a new method of cooperation with customers and creating innovative solutions.