Przewaga konkurencyjna jako krytyczny zasób przedsiębiorstwa

Competitive advantages are gained by managing resources, thus the advantage itself becomes a resource too. Rational management of this resource requires definition of its characteristics for which the author proposes to use classification of advantages based on criteria which can also be treated as a perspective from which the area and scale of undertaken innovations is to be viewed. Numerous investigations that have been carried out for many years have not proved a distinct link between preferences in the choice of resources and the environment condition or even with the applied strategies. Thus, there has been proposed a model enabling association of the choice of resources for creation of competitive advantages with the characteristics of these advantages and the possibilities involved in classification of the innovations.