BANKACILIK SEKTÖRÜNDE İNTERNET SİTESİ KALİTESİ BOYUTLARININ (KRİTERLERİNİN) ÖNEM DERECESİNİN BELİRLENMESİ

The rapid development of Internet and e-business has increased internet customers on the banking and financial sectors. Websites are the first point of contact between a company and their customers and can increase customers’ loyalty to their banks. The purpose of this paper is to determine the prio...

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Veröffentlicht in:	Celal Bayar Üniversitesi sosyal bilimler dergisi 2013, Vol.11 (1), p.146-162
1. Verfasser:	USTASÜLEYMAN, Talha
Format:	Artikel
Sprache:	tur
Schlagworte:	Economy
Online-Zugang:	Volltext
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