BANKACILIK SEKTÖRÜNDE İNTERNET SİTESİ KALİTESİ BOYUTLARININ (KRİTERLERİNİN) ÖNEM DERECESİNİN BELİRLENMESİ

The rapid development of Internet and e-business has increased internet customers on the banking and financial sectors. Websites are the first point of contact between a company and their customers and can increase customers’ loyalty to their banks. The purpose of this paper is to determine the priorities of website quality on banking sector. For this purpose, website quality are decomposed into four groups as information quality, service quality, system quality and vendor-specific quality in this study and then hierarchical structure is established. The hierarchical structure which is developed for this study is evaluated by using Analytic Hierarchy Process (AHP) methodology. Our study shows that the service quality is the most important criteria for website quality of banks.