MARKETING PRACTICES IN TOURISM AND HOSPITALITY

MARKETING PRACTICES IN TOURISM AND HOSPITALITY

The main objective of this paper is to explore and describe the ways in which consumers interact with and use the online medium while making their purchase decisions, factors influencing tourism experiences, and the values and culture of the hospitality organizations. The literature on the general c...

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Veröffentlicht in:Economics, Management, and Financial Markets Management, and Financial Markets, 2013-12, Vol.8 (4), p.178-183
Hauptverfasser: Popescu, Luminiţa Florentina, Iancu, Anica, Tomiţă, Vasile Constantin, Popescu, Virgil
Format: Artikel
Sprache:eng
Schlagworte:
Analysis
Decision making
Economy
Hospitality industry
Hotels & motels
Marketing
Part time employment
Purchasing
Sales promotions
Social networks
Tourism
Travel
Travel industry
Work environment
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Beschreibung
Zusammenfassung:The main objective of this paper is to explore and describe the ways in which consumers interact with and use the online medium while making their purchase decisions, factors influencing tourism experiences, and the values and culture of the hospitality organizations. The literature on the general characteristics of consumers and their channel choices related to travel purchases, management perceptions toward training part-time, and the needs of the growing hospitality and tourism sector is relevant to this discussion.
ISSN:1842-3191
1938-212X