Jargonul modern și publicitatea

As advertising represents a „mirror" of the daily present, we figure that Romanian ads contain a great deal of anglicisms that have invaded our language in the last decades and whose number continues to grow at an accelerated pace, especially after 1989. We’ve decided to recognise the modern ja...

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Veröffentlicht in:Analele Universității ”Dunărea de Jos din Galați, Lexic comun / Lexic specializat Lexic comun / Lexic specializat, 2017, Vol.I (17), p.230-238
1. Verfasser: Bogdan, Daniela
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description As advertising represents a „mirror" of the daily present, we figure that Romanian ads contain a great deal of anglicisms that have invaded our language in the last decades and whose number continues to grow at an accelerated pace, especially after 1989. We’ve decided to recognise the modern jargon copywriters always use when they want to impress and to analyse it in terms of its advanteges to the main language system.
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identifier ISSN: 1844-9476
ispartof Analele Universității ”Dunărea de Jos din Galați, Lexic comun / Lexic specializat, 2017, Vol.I (17), p.230-238
issn 1844-9476
language rum
recordid cdi_ceeol_journals_765745
source EZB-FREE-00999 freely available EZB journals
subjects Applied Linguistics
Financial Markets
Health and medicine and law
Language studies
Marketing / Advertising
title Jargonul modern și publicitatea
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