Jargonul modern și publicitatea

As advertising represents a „mirror" of the daily present, we figure that Romanian ads contain a great deal of anglicisms that have invaded our language in the last decades and whose number continues to grow at an accelerated pace, especially after 1989. We’ve decided to recognise the modern ja...

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Veröffentlicht in:Analele Universității ”Dunărea de Jos din Galați, Lexic comun / Lexic specializat Lexic comun / Lexic specializat, 2017, Vol.I (17), p.230-238
1. Verfasser: Bogdan, Daniela
Format: Artikel
Sprache:rum
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Zusammenfassung:As advertising represents a „mirror" of the daily present, we figure that Romanian ads contain a great deal of anglicisms that have invaded our language in the last decades and whose number continues to grow at an accelerated pace, especially after 1989. We’ve decided to recognise the modern jargon copywriters always use when they want to impress and to analyse it in terms of its advanteges to the main language system.
ISSN:1844-9476