Eufemizmi i tabu-riječi

This paper shows why linguistic stylistics is so interested in euphemisms and taboo words in colloquial style, to which they belong. It is due to their different attitude towards nomination of "unpleasant" conceptions and phenomenon - euphemisms indirectly name them and taboo words directly. In case of euphemisms, this feature is opposed to the general tendency of colloquial style to concreteness, while, on the other hand, taboo words contribute to this tendency. It is this fact in particular that recommends them as a linguostylistic subject and justifies their study within colloquial style and in this paper.