Когнитивные основы когерентности образных средств художественного текста

One of the literary discourse features is the embodiment of thoughts in the form of images. The image structures artistic literary space. Artistic figurativeness simulates a particular reality, which has co-referent nature and it has visualization of worldview as the basis of intention. Processes of creating and understanding literary text are identical. Stages of the processes include figurative categorization, unpacking and reading of images. Imagery means, included in a text, form a figurative paradigm which is headed by the base image. The coherence of figurative means is the structuring principle of the literary text. On the one hand, the base image variation is limited by the cognitive matrix corresponding to one or another mental code; on the other hand, it is unlimited and unpredictable and depends on the text author’s creative potential. The base image organizes the cognitive activity of the author and the reader. It becomes the basis for artistic communication, ensuring its effectiveness. The base image determines the adequacy of the text understanding. Due to the base image, addressee covers the entire paradigm of figurative means and, to some extent, correctly interprets it. Violation of this pattern leads to destruction of the text imagery integrity, to interference in artistic communication. The base image embodies one of the fundamental principles of hermeneutics: the requirement of a holistic interpretation, subordination of all text elements to a single text-forming foundation.