MANAGEMENT PECULIARITIES FOR THE PRACTICE OF BUSINESS DIPLOMACY

As part of the top management actions, business diplomacy involves keeping the relations of the multinational corporations with foreign government representatives, NGOs, coalitions and other entities that are not companies, with the purpose of building business relations in an international environment. The research aims for better describing the actions and consequences on a decisional level for the managers that act as business diplomats within the companies they represent. Since it is not clear how the multinational corporations conduct business diplomacy, a term often confused or mixed with corporate diplomacy, the article will use an extensive business literature review, in order to define any similarities and differences in practice, specific for the international business environment. The results will show that the international relations among the two environments studied, corporate and other representatives, show a strong dependence on the company mission and organizational behavior, as well as the national and international law, but also of the manager’s background and international experience.