Gay Clowns, Pigs and Traitors: An Emotion Analysis of Online Hate Speech Directed at the Swedish-Speaking Population in Finland

The article deals with the emotion analysis of online hate speech, studying the way that emotions are performed in online hate speech directed at the Swedish-speaking population in Finland. The material originates from the public debate forum Suomi24. In analysing the forum posts, I intend to show how hatemongers use emotional words, emotive expressions and metaphors referring to the Finnish national awakening and how this is connected to the populist discourse of today. As a result, three categories of hate speech emerge from the material: suspicion, demasculinization, and dehumanization.