AFİŞ TASARIMINDA POPÜLER KÜLTÜRÜN YANSIMALARI

Poster is a product of graphic prepared for introducing a culture or goods; or transmitting a message. We can come across a poster almost in anywhere. As a product of graphic, a poster have found its own place in many art movements and that’s why one should have the same concern for it as for others in the aspects of design and artistic view. The most important target of a commercial or advertisement is to reach the exact target audience at the exact time. Poster from its very beginning, has became an area that needs a specialty in applying. Poster design aims to leave the necessary effect whether by introducing the idea/product or by directing the target audience to the idea/ product. It is for sure that while moving the target audience to the aimed idea/ product, it is more easily-remembered using the popular cultural objects which have a profound effect on the target audience. Popular culture is mass culture. It is aimed to move the massive population by using the popular people, products and etc. In fact popular culture is a society to burden the creativity and production. It also a reason to resemble the society each other and it is a unit of constant changing. It is a consumption society in another saying. It supports consumption. In poster designs, it can be seen that designs are done under the effect of these popular culture. It is via this policy that consumers are directed to the target message or product.