Pragmatics of marketing messages
The paper deals with the theoretical definition of the position of marketing tools among the messages and from the pragmatic-communication aspect it solves the issue of the construction, effectiveness and function of these messages. The basic premises of the pragmatic assessment of marketing communi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Tagungsbericht |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | The paper deals with the theoretical definition of the position of marketing tools among the messages and from the pragmatic-communication aspect it solves the issue of the construction, effectiveness and function of these messages. The basic premises of the pragmatic assessment of marketing communications are presented in relation to semiotics, semantics, linguistic pragmatics and grammar and those pragmatic-communication factors, which contribute to the creation of interaction conditions suitable for successful marketing communication. |
|---|---|
| ISSN: | 1339-5726 1339-5726 |