Czynniki sukcesu kampanii społecznej na przykładzie kampanii „Możesz to zmienić

Czynniki sukcesu kampanii społecznej na przykładzie kampanii „Możesz to zmienić

The aim of this article is identification of success factors of a social campaign. The author points to the processes, elements and features that can decide the strength of its impact. The basis for the considerations is the case study of the low-budget campaign bdquo;You can change itrdquo;, which...

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Veröffentlicht in:Marketing i zarządzanie 2016, Vol.45 (4), p.127-135
1. Verfasser: Daszkiewicz, Magdalena
Format: Artikel
Sprache:pol
Schlagworte:
Business Economy / Management
Economy
Marketing / Advertising
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Beschreibung
Zusammenfassung:The aim of this article is identification of success factors of a social campaign. The author points to the processes, elements and features that can decide the strength of its impact. The basis for the considerations is the case study of the low-budget campaign bdquo;You can change itrdquo;, which achieved success thanks to the use of advanced planning procedures.
ISSN:2450-775X