Stosunek młodych ludzi do własnego zdrowia a ideologia healthismu

The article presents the results of qualitative research on the beliefs and health behaviors of young people which turned out to be convergent with the ideology of healthism. Young people are convinced of individual responsibility for their own health and the necessity of healthy lifestyle. It was hypothesized that this is a consequence of socialization in the social conditions promoting development of healthism. Young people grew up in the era of development of socio-ecological model of health, health promotion and health education. They entered adulthood in social conditions of democracy and free market economy, promoting individualization and empowerment and the treatment of health as human capital which demands investments and developing by individuals.