Growth hacking, jako alternatywa dla tradycyjnego modelu marketingu w zarządzaniu start-upem

The main objective of the article is to present growth hacking as an alternative for traditional marketing model and to present this conception in management of businesses which are in early-growth stage. It presents a core of marketing and an evolution of marketing management. An important point is the essence of growth hacking, its phases and rates. The article emphasises the differences between traditional marketing model and growth hacking. The core and the examples of start-up are discussed too. To sum up the article present a Polish market and start-ups which develop on this market.