Kreowanie wartości dla klienta z wykorzystaniem nowych technologii informacyjno-komunikacyjnych

Modern enterprises must be able to adapt to the dynamic changes that take place in their business environment. Such changes result from the expansion of modern technologies introduced in enterprises and adopted and regularly used by buyers. More and more advanced information systems, in particular the development of the Internet and mobile telephony, have significantly changed the way enterprises and individuals behave and function on the market. Generally, benefits for users are emphasised – for buyers, it is greater comfort while for enterprises it is speed and efficient operation. The results have revealed that, depending on the degree of digitalisation offered, the expectations of partners, and, consequently, the role of new technologies in value creation is different.