Benchmark and Continuous Improvement of Performance

The present Economic Environment is challenge us to perform, to think and re-think our personal strategies in according with our entities strategies, even if we are simply employed or we are entrepreneurs. Is an environment characterised by Volatility, Uncertainity, Complexity and Ambiguity - a VUCA World in which the entities must fight for their position gained in the market, disrupt new markets and new economies, developing their client portofolio, with the Performance as one final goal. The pressure of driving forces known as the 2030 Megatrends: Globalization 2.0, Environmental Crisis and the Scarcity of Resources, Individualism and Value Pluralism, Demographic Change, This paper examines whether using benchmark is an opportunity to increase the competitiveness of Romanian SMEs and the results show that benchmark is therefore a powerful instrument, combining reduced negative impact on the environment with a positive impact on the economy and society.