Kosovo beer markets - Consumer preferences and baying behavior

This paper analyzes and presents important findings on the consumers buying behavior and their preferences for beer. The paper also tests whether there is dependency of frequencies buying beer with demographic and economic factors. The data were entered and processed in Statistical Program for Social Sciences (SPSS), while common statistical models have been used for interpretation of results and tested hypotheses. A research was part of the project ‘’Marketing Support of Food Products in Kosovo’’which was founded by European Agency for Reconstruction. The aim of this project was to support Kosovo producers of food industry by offering them relevant information on beer market, consumers buying behavior and their preferences.