CONSUMER CONFIDENCE IN THE USE OF E-COMMERCE

E-Commerce is the object of attention for all of the important regional and global organisations. Development of the global e-commerce (within the Europe and worldwide) is engaged mostly by the WTO (World Trade Organisation). Organisations research broader aspects of the e-commerce, such as economic and social consequences of the use of new technologies and impacts at a specific field of the study, such as trade policy, taxation, electronic authenticity, consumer protection, privacy, and security. Consumers of the commercial transactions must have guaranteed security and trustworthiness of the executed transactions. The increase in the trustworthiness in the e-commerce increases the number of the customers, who use this form of shopping.