Perceptions Regarding the Land of Năsăud Regional Identity

This paper aims to highlight the values and elements that make the Land of Nãsãud known at national and European level. We intend to approach the subject from a double perspective,namely: (1) identifying and ranking the elements that define the identity of the Land of Nãsãud, by analyzing some scientific papers researching the region in question and (2) confronting the scientific conclusions with the local perception regarding the hierarchy of elements and values that define the region that they have existentially assumed. Thus, we analyzed a total of 15 scientific papers and we consulted through a questionnaire on the subject a total of 520 respondents. The results show that the Land of Nãsãud has a set of clear identity elements, which through an adequate and sustained promotion can become regional brands that can facilitate the development process. Their importance is, however, understood differently by the locals relatively to the hierarchy established in various scientific papers.