İç Müşteri Odaklı Kurumsal İtibar Bileşenlerinin Belirlenmesi Ve İşgören Performansına Etkisinin Değerlendirilmesi Üzerine Bir Araştırma

The aim of this study is to determine the effect of corporate reputation perceptions of employee and employee performance in a public hospital. The study population consists of all the employee of a public hospital in Sivas and data were collected questionnaire. According to the results, corporate reputation components were determined as; service quality and social responsibility, well managed and strong company, reliability, a good employer/ organization and customer orientation. When the internal customer oriented corporate reputation effect on employee performance was investigated, dimensions of service quality and social responsibility, well managed, and strong company, reliability were found to significantly effect on employee performance.