INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP

INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP

The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. C...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Mokrý, Petr
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Demography and human biology
Economy
Marketing / Advertising
Sociology
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page 177
container_issue 1/2
container_start_page 168
container_title
container_volume 3
creator Mokrý, Petr
description The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. Conclusion the text highlights the benefits of Internet communications to tackle this socially undesirable phenomenon.
format Conference Proceeding
fullrecord <record><control><sourceid>ceeol</sourceid><recordid>TN_cdi_ceeol_journals_477537</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><ceeol_id>477537</ceeol_id><sourcerecordid>477537</sourcerecordid><originalsourceid>FETCH-LOGICAL-c106t-a32924121063fc1c43c98f4605f92b2b11e4737e2356a5083e57c841fa1bdbec3</originalsourceid><addsrcrecordid>eNpNTstqwzAQFKWFhjR_0IN-wCBpJcs-Ckd2BLZUZLnXYKvyIYQGmpb-fkUfUBh2Z5ZlZm7QhgLUhZCsvP3H79Huej0RQoBWsibVBn0aG7S3OuDGDcNkTaOCcXbEKgMH5_o8sO7NYKwKGoeDxqoJ5tkEo0fsWuxdN-W7V3vtR9y6Zhr1Hjv7_Tpqa5z_c1O-y0Gdd9PTA7pb5_M17X73Fk2tDs2h6F2XO_RFpKR8L2ZgNeOUZQFrpJFDrKuVl0SsNVvYQmniEmRiIMpZkAqSkLHidJ3p8rKkCFv0-OMbU7qcj6fLx9trzjtyKQVI-ALjj0wm</addsrcrecordid><sourcetype>Publisher</sourcetype><iscdi>true</iscdi><recordtype>conference_proceeding</recordtype></control><display><type>conference_proceeding</type><title>INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP</title><source>EZB-FREE-00999 freely available EZB journals</source><creator>Mokrý, Petr</creator><creatorcontrib>Mokrý, Petr</creatorcontrib><description>The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. Conclusion the text highlights the benefits of Internet communications to tackle this socially undesirable phenomenon.</description><identifier>ISSN: 1339-5726</identifier><identifier>EISSN: 1339-5726</identifier><language>eng</language><publisher>Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie</publisher><subject>Demography and human biology ; Economy ; Marketing / Advertising ; Sociology</subject><ispartof>Marketing Identity, 2015, Vol.3 (1/2), p.168-177</ispartof><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Uhttps://www.ceeol.com//api/image/getissuecoverimage?id=picture_2015_29823.png</thumbnail><link.rule.ids>314,780,784,4024</link.rule.ids></links><search><creatorcontrib>Mokrý, Petr</creatorcontrib><title>INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP</title><title>Marketing Identity</title><addtitle>Marketing Identity</addtitle><description>The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. Conclusion the text highlights the benefits of Internet communications to tackle this socially undesirable phenomenon.</description><subject>Demography and human biology</subject><subject>Economy</subject><subject>Marketing / Advertising</subject><subject>Sociology</subject><issn>1339-5726</issn><issn>1339-5726</issn><fulltext>true</fulltext><rsrctype>conference_proceeding</rsrctype><creationdate>2015</creationdate><recordtype>conference_proceeding</recordtype><sourceid>REL</sourceid><recordid>eNpNTstqwzAQFKWFhjR_0IN-wCBpJcs-Ckd2BLZUZLnXYKvyIYQGmpb-fkUfUBh2Z5ZlZm7QhgLUhZCsvP3H79Huej0RQoBWsibVBn0aG7S3OuDGDcNkTaOCcXbEKgMH5_o8sO7NYKwKGoeDxqoJ5tkEo0fsWuxdN-W7V3vtR9y6Zhr1Hjv7_Tpqa5z_c1O-y0Gdd9PTA7pb5_M17X73Fk2tDs2h6F2XO_RFpKR8L2ZgNeOUZQFrpJFDrKuVl0SsNVvYQmniEmRiIMpZkAqSkLHidJ3p8rKkCFv0-OMbU7qcj6fLx9trzjtyKQVI-ALjj0wm</recordid><startdate>2015</startdate><enddate>2015</enddate><creator>Mokrý, Petr</creator><general>Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie</general><general>University of SS.Cyril and Methodius in Trnava, Faculty of Mass Media Communication</general><scope>AE2</scope><scope>BIXPP</scope><scope>REL</scope></search><sort><creationdate>2015</creationdate><title>INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP</title><author>Mokrý, Petr</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c106t-a32924121063fc1c43c98f4605f92b2b11e4737e2356a5083e57c841fa1bdbec3</frbrgroupid><rsrctype>conference_proceedings</rsrctype><prefilter>conference_proceedings</prefilter><language>eng</language><creationdate>2015</creationdate><topic>Demography and human biology</topic><topic>Economy</topic><topic>Marketing / Advertising</topic><topic>Sociology</topic><toplevel>online_resources</toplevel><creatorcontrib>Mokrý, Petr</creatorcontrib><collection>Central and Eastern European Online Library (C.E.E.O.L.) (DFG Nationallizenzen)</collection><collection>CEEOL: Open Access</collection><collection>Central and Eastern European Online Library - CEEOL Journals</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Mokrý, Petr</au><format>book</format><genre>proceeding</genre><ristype>CONF</ristype><atitle>INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP</atitle><btitle>Marketing Identity</btitle><addtitle>Marketing Identity</addtitle><date>2015</date><risdate>2015</risdate><volume>3</volume><issue>1/2</issue><spage>168</spage><epage>177</epage><pages>168-177</pages><issn>1339-5726</issn><eissn>1339-5726</eissn><abstract>The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. Conclusion the text highlights the benefits of Internet communications to tackle this socially undesirable phenomenon.</abstract><pub>Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie</pub><tpages>10</tpages><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 1339-5726
ispartof Marketing Identity, 2015, Vol.3 (1/2), p.168-177
issn 1339-5726
1339-5726
language eng
recordid cdi_ceeol_journals_477537
source EZB-FREE-00999 freely available EZB journals
subjects Demography and human biology
Economy
Marketing / Advertising
Sociology
title INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-27T23%3A11%3A24IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-ceeol&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=proceeding&rft.atitle=INTERNET%20COMMUNICATIONS%20AS%20A%20TOOL%20TO%20ELIMINATE%20THE%20ACTIVITIES%20OF%20ROGUE%20TRADERS%20FOCUSED%20ON%20THE%20SENIORS%20AS%20A%20TARGET%20GROUP&rft.btitle=Marketing%20Identity&rft.au=Mokr%C3%BD,%20Petr&rft.date=2015&rft.volume=3&rft.issue=1/2&rft.spage=168&rft.epage=177&rft.pages=168-177&rft.issn=1339-5726&rft.eissn=1339-5726&rft_id=info:doi/&rft_dat=%3Cceeol%3E477537%3C/ceeol%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rft_ceeol_id=477537&rfr_iscdi=true