INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP

INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP

The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. C...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Mokrý, Petr
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Demography and human biology
Economy
Marketing / Advertising
Sociology
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. Conclusion the text highlights the benefits of Internet communications to tackle this socially undesirable phenomenon.
ISSN:1339-5726
1339-5726