СТРАШНОВАТЫЙ ДАР. АНАЛИЗ СУВЕНИРА С ВЕНЕЦИАНСКИМИ МАСКАМИ

This article is dedicated to philosophical and culturological analysis of the specific souvenir product: psychology of its perception, its semantics and communicative potential. Departing from the results of analysis, authors draw a conclusion that an object, which claims to be a souvenir, should achieve the unity of all the shades of meaning.