KEY ELEMENTS PERTAINING TO BAUDRILLARD’S ANALYSIS OF POSTMODERN CULTURE AND SOCIETY

Jean Baudrillard’s postmodern metaphysics proposes a completely new system in its dialectical approach regarding the analysis of postmodern culture and society. Living in the age of speed, the author of famous postmodern philosophy like “America”, “Simulacra and Simulation”, “The System of Objects” or “The Agony of Power” explains the shortcomings of the secularized postmodern world and finds a comprehensive way of explaining the loss of meaning in the world where contemporary media, financial drive, multinational capitalism and super urbanization contribute to a high extent to the creation of an artificial hyper reality in which the real and the unreal are merged into one. His analysis provides an account for the cultural void, which can be perceived in today’s highly computerized and technological systems. He then introduces the concept of simulation of reality to relate it to the human experience, by explaining the fact that, in the postmodern society, symbols and signs have replaced all reality and meaning. Language plays a more important role in delimiting power relations within society and the sign language replaces the real meaning.