Talent Management: Opportunities And Limitations For Serbian Organizations

The importance of talented individuals for economic development has led to a “war for talent” at the global level, which implies a strong attraction and recruitment of talent by the state and companies. The direct consequences of this behaviour are reinforced by demographic trends and changes in the labour market. The main objective of this paper is to identify key talent management activities and to determine the impact of talent management on organisational performance related to services to customers/clients and onemployee motivation and satisfaction through a study that was conducted on a sample of companies from Serbia. The results of the empirical research presented in this paper show that not all talent management activities developto the same extent and that talent management has a positive impact on organisational performance of employees, which affects their motivation and satisfaction. The research results provide clear guidelines for improving talent management activities as well as suggestions for retaining talented workers in the organisation.