Identiteti i porodične vrednosne orijentacije na Balkanu

According to Giddens, the modern self is bewildered by the growing variety of possible identities on offer. In the transitional period Balkan countries are currently facing, we can observe a dynamic interplay of traditional and new identities. Traditional identities on one hand change under the pressure of new ones, and on the other put up certain resistance to possible changes. In this paper the authors present a comparative analysis of identification and identities in Serbia, Bulgaria and Macedonia, based on the findings of empirical research. By establishing similarities and differences between identity dynamics in these countries, it becomes possible to account for identity trends in them. In a separate section, family value orientations are examined as cultural frames of reference of identity constructions. Their analytical deconstruction is accomplished through the prism of relatively structured gender relations and a particular, „desired“ pattern of family values