Les effets performatifs des usages subversifs des médias participatifs dans laviolence expressive

This article discusses the communication strategies employed by 8 school shooters who used participatory media to frame their acts as well as their identity. By resorting to content analysis of 78 self-produced videos and 101 portraits, the findings show how audiovisual communication can be used to trigger the perforative aspects of cultural scripts of contemporary forms of expressive violence and thus institutionalize a social movement (i.e. school shooting subculture). These proceedings produce association to a subversive movement, providing a political conotation to the act and arenewed positive identity.