THE RECIPE FOR STABILITY AND COMPETITIVENESS IN TIMES OF CRISIS - A SUSTAINABLE GLOBAL PERFORMANCE

This paper propose a solution in order to attenuate turbulences generated by the deepening of global financial crisis. In order to be efficient, a company must guided by a sustainable operational model. During the activity, the company is facing three types of challenges: economic, nvironmental and social. If we assign the three components to the performance, it results the concept of global performance. Besides economic responsibilities, global performance raises new responsibilities for the economic community, respectively for the environment responsibility and for the social responsibility. Enlarging the scope on social and environment elements too, is allowed the access to the entire community of users, meaning that is allowed the access for the users who included the social and environment elements in the selection criteria of business partners. Finding new unity elements, performance coordinates, can become the base for the business success.