Two types of theories about manipulative communication

The study aims to explore and classify the theories of manipulation. Our thesis is that manipulation constitutes a form of manipulative utilisation of communication; in fact, manipulation is communication, is manipulative communication. Taking into account that under the action of manipulation the judgement of the manipulated is paralysed, in individualising the manipulative persuasive intervention, we emphasise that the effect of mental paralysis is achieved by the manipulator coordinating their efforts directly by means of the manipulating message with indirect influences induced by the situation of manipulation. In this regard, one may delimit two types of theories: the theory of message manipulation and theory of situational manipulation. The reality is that manipulation is message-situational and situational-message to the same extent.