TOURISM PRODUCT CREATION AS A BASIS OF ECONOMIC PROSPERITY OF A DESTINATION

How to develop local tourism is the question for many municipalities nowadays. They are aware that tourism has significant economic, social, political and cultural impact that can be used in their operations. The complex of historical buildings in the region of Presov-Solivar was in 1970 declared a Cultural Heritage Monument. Although Solivar is accessible by public transportation and it is located on both sides of the road to Dubnik, which is deposit of precious opals, it is visited only rarely. It is not totally out of interest of local self-government or visitors, but its exploitation for the benefit of the city residents is minimal so far. Opinions of tourism actors concerning various approaches applying towards the tourism destination development are statistically evaluated and presented in this paper.