Orator şi auditoriu: o relaţie incognoscibilă

Televisual discourse represents a form of mass communication where the relationship between the orator and the audience is mediated by technology, significantly complicating the dynamics of interaction. In contrast to traditional discourse, where the orator and the audience share the same physical space and can interact directly, in the case of televisual discourse, this connection is indirect and impersonal. This article aims to explore the complexity and nature of the relationship between the speaker and the audience in the context of televisual discourse, considering both the variables that influence the perception and effectiveness of the discourse, as well as the unknown relationship between the sender and the receiver. The analysis focuses on several aspects: the lack of direct and instantaneous feedback, the variability of the audience, and the influence of technological mediation. This relationship, being filtered through a screen, remains partially unrecognizable, highlighting the need for new methods and approaches to improve the effectiveness and authenticity of televisual communication. Televisual discourse is characterized by the fact that the orator and the audience are not in direct contact, but communicate through a technological medium. This mediation creates a physical and psychological distance between the two actors. Therefore, the orator cannot adjust the message based on instant feedback. Through the synthesis of existing literature, we try to provide an integrated perspective on how orators adjust their messages and communication strategies based on the audience.