El mundo de los viajes a través de la identidad y diversidad en el espacio hispanohablante en las páginas web aéreas

Linguistic variation is a reality present in all languages and their varieties. This alternation of forms in the identity of content is evident in all fields of knowledge and in society. In the travel industry there is a fairly high degree of variation, given that it is a communicative, informative discourse, mainly of popularisation. We will focus on the geolectal variation in the field, and we will analyse some Spanish airline websites, similar sources to fulfil the objective of this article, that of evidencing the variation used in tourism communication in the travel industry on both sides of the Atlantic.