SÜRDÜRÜLEBİLİRLİK İLE KURUMSAL İTİBAR ARASINDAKİ İLİŞKİDE YÖNETİM KURULU VE AİLE SAHİPLİĞİNİN DÜZENLEYİCİ ETKİSİ

The aim of this study is to examine the effect of sustainability on corporate reputation and to reveal the moderator role of the family ownership in this relationship. In this study, agency and resource-based theories are combined theoretically. The sample of the study consists of 69 firms excluding banks and financial institutions listed in the BIST and included in the list of “Turkey 100: Annual Report of Turkey's Most Valuable Brands” published by Brand Finance in 2020. Regression analysis is used to test moderator effect of board composition and family ownership. According to the results of the research, the sustainability affects the corporate reputation positively. It is found that the sustainability effect on corporate reputation increases as the number of independent members and board size increase. In addition, the sustainability effect on corporate reputation increases as the family ownership decreases. The study contributes the resource-based approach and strategic management literature by setting forth the effect of board composition and the moderator role of family ownership. The study offers suggestions to practitioners for developing corporate reputation as a strategic resource through their sustainability practices.