Non-fiction w piśmie o modzie? Wariantywność form reportażowych w Vogue Polska

The aim of this paper is to identify quantitative and distinctive features of reports published in contemporary women’s magazines first of all and then to present the variability of reporting patterns and their literary-critical analysis. Two alternative patterns of reporting were distinguished in the research process: profiles representing non-fiction and a press report. The article presents the result of quantitative and qualitative content analysis of Vogue Polska which was used as an example of a magazine representing the features of both old and new media. It also touches upon the connotations between the classical theory of reporting (canonical and alternative pattern, genological reductionism, inter-genre features) and the identifiers of fashion rhetoric and the concept of fashion journalism. The consequences of this influence are genological and pragmatic re-orientations.